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Duncan Chapple

Hi, I'm Duncan Chapple. I help clients to use thought leadership and competitive analysis to influence customers, channel partners and third-party advisors like analysts, advisors and consultants. I do that by developing materials, strategies and outreach that develop your business’s brand equity through influencer marketing, social media, analyst relations, market research and other marketing activities.

Duncan Chapple leads global analyst relations research at Kea Company. Chapple directs research projects and development workshops that increase the value generated by relationships with industry analysts and first-party advisors. He is also a faculty member at the University of Edinburgh Business School, where he is completing a PhD. 


For the last 15 years, he has directed the two major longitudinal studies used by analyst relations professionals: the Analyst Value Survey and the Analyst Attitude Survey. Since joining the leadership of Kea Company in 2013, he has been the core organiser of the annual Analyst Relations Value Forum and played a key role in the firm's three most recent acquisitions. As director of Kea's research business, he also leads the annual Analyst Firm Awards.


Chapple has helped over 100 high-growth companies to use relationships to influence customers, channel partners and third-party sales recommenders like analysts, advisors and consultants. His clients have ranged from 'powerhouse' firms, including Cisco, Dell, Fujitsu, HP, Huawei, IBM, and Microsoft, to high-growth challengers.  


An expert in the management and evaluation of global influencer marketing, he is a co-author of three books, on CRM, analyst relations and influencer marketing.  Chapple is a co-founder of the Institute for Industry Analyst Relations and remains one of fewer than 20 people worldwide with its elite IIAR professional certification.  


He graduated with honours from the University of Manchester. His master's studies were at three University of London colleges:  City; King's College; and London Business School. Duncan Chapple has also studied at, among others, Ashridge,  Dartmouth College, EDHEC, the Handelshochschule Leipzig,  Université Catholique de Lyon, UCLA, the University of the Arts and the University of Newcastle. He is a fellow at Nottingham Business School and, until the start of 2017, served on the LBS international alumni council. Chapple has also qualified as a Chartered Marketer and as a member of the Association of Business Psychologists.

Duncan Chapple's Background

Duncan Chapple's Experience

Managing Director at Kea Company

March 2013 - Present | London

* Managing Director, leading the Analyst Relations Catalyst Service and the Analyst Relations Leaders Service. * Through the Analyst Relations Leaders Service, providing Analyst Attitude Surveys, leadership coaching and training for large, multinational analyst relations and influencer marketing teams. * Through the Analyst Relations Catalyst Service, helping AR teams make qualitative leaps forward though Analyst Relationship Maturity Audits, Analyst Mindshare Benchmarks. * Negotiated Kea Company's acquisition of Lighthouse, producing the world's largest analyst relations firm. * Co-owner, and senior management team member, of Kea Company's international Analyst Relations business.

Director at Lighthouse Public Relations

October 2002 - November 2005

* Board member, given a 25% equity stake to transform the firm's analyst relations service. * Won new clients including BT, Cisco, CoreMedia, Datamonitor, Ericsson, Fujitsu, HP, IBM, Magic Solutions, McAfee, Siemens, Unisys and others. * Completed three-month in-house role at Deloitte, after which I returned to Lighthouse to also lead its investor relations offer * Qualified through part-time study as a Chartered Marketer and MBA at London Business School * Initiated LBS teams studying Lighthouse PR and Rainier PR, accelerating Rainier's purchase of Lighthouse's media relations business * Successfully bought out Lighthouse Analyst Relations without disruptions to client service

Senior Manager at Deloitte Touche Tohmatsu

March 2003 - June 2003

* Senior in-house role in the European communications team of the global DTT Verein * Prepared EMEA analysts, partners in Deloitte partnerships and their analyst relationship managers for the planned separation of DTT and its consulting business * Day-to-day coordination with the firm's global communications community * Managed outreach to EMEA analysts when the separation was canceled at the eleventh hour * Assisted the co-ordination of the integration of the two Analyst Relations teams * Completed Deloitte's Alumni Development Programme.

Business Group Director, Brodeur Worldwide at Omnicom Group

September 2000 - October 2002

* Created, trained and led the analyst relations community of practice for what is now Ketchum Pleon and Brodeur Partners * Worked on pan-Omnicom projects involving DAS, Interbrand, Ketchum, and the virtual agency serving IBM (OneBlue) * Exceeded financial targets every year, adding over 10% to Brodeur's UK revenue * Built Europe's largest analyst relations client list including 13 software vendors, seven hardware manufacturers, 11 services firms and 12 companies in the telecommunications sector.

Consultant and analyst, enterprise business software at Ovum

March 1999 - September 2000

* Co-authored research on enterprise-scale financial systems, EAI, mobile commerce, content management, CRM, business intelligence and ERP * Consulted on CRM, mobile messaging, ERP and business intelligence to management consultancies, investment banks and vendors such as SAP AG, Microsoft, Performix, Qumas and Centigram

Research analyst, enterprise business software at City University London

September 1997 - March 1999

* Invented a software selection methodology for an integration consultancy (data mining software for use in CRM) * Knowledge transfer partner working on consulting projects with companies in the telecoms and media industries * Completed masters degree in business systems analysis

Database administrator at Department for Work and Pensions

September 1995 - September 1997

* Administrator for the transition of a legacy client database onto a new platform. * Responsible for the accuracy of client records, including payment details, used across five large London offices.

Fundraiser at Pell & Bales

September 1993 - August 1997

* Initially executed technology-driven donor relationship management campaigns. * Later promoted into a part-time supervisory role, coaching and managing evening shift telephone fundraisers

Consultancy Director, Loudhouse at The Octopus Group

January 2012

* Experienced Chartered Marketer, leading the development of marketing consultancy services * Leading global influencer marketing and analyst relations projects * Business development for communications research, market research, internal communication, speaker bureaux and marketing. * Liaison, especially with clients and public relations consultancies, to ensure maximum leverage of Loudhouse's work. * Associate Director in The Octopus Group's senior management team * Delegate to ION Group, the global communications agency group.

Executive Coach at Human Equity

March 2008

* Investor and associate consultant enabling development through a coaching and partnership approach * Coaching and change projects with clients in the US, mainland Europe and Asia, spanning questions like relationship marketing, career management and leadership development. * Consulting though Human-Equity, Synatus, Gerson Lehrman Group, Guidepoint Global and, currently, exclusively through JK Masters & Career. * Highly personal approach, coaching no more than two clients at any one time

Founder at Lighthouse Analyst Relations

November 2005

* Pre-eminent provider of AR analysis, training, coaching, team development and webinars to firms including Accenture, Adobe, Atos, Attachmate, Avaya, Ciena, Cisco, Edelman, Genesys, IBM, Informatica, NetApp, Qwest, SAS, Sun, Symantec, Tata, Verisign, Verizon, and Waggener Edstrom. * Specialist in relationship marketing management for telecom and technology multinationals * Leading expert on global market for ICT industry analysis and consulting * Author of the AnalystEquity blog, with 200,000+ page views since 2005 * Co-author of "Industry Analyst Relations: An extension to PR"

Duncan Chapple's Education

Ashridge Business School

2010 – 2014

Ludwig-Maximilians Universitat Munchen

2010 – 2010

Concentration: DKFA, Deutschkurse bei der Universitat Munchen

Universite catholique de Lyon

2010 – 2010


Concentration: Certificat de Langue et de Culture Francaises

Tavistock Clinic

2007 – 2008

Concentration: Consultation and the Organisation

King's College London, U. of London

2006 – 2007

MRes modules

Concentration: Social science research

University of Manchester - Manchester Business School

2005 – 2005

Concentration: Programme in Executive Coaching

London Business School

2002 – 2004


Concentration: Business Administration

Dartmouth College - The Tuck School of Business at Dartmouth

2003 – 2003


Concentration: Industry & Competitive Analysis; Organisational Design

EDHEC Business School

2002 – 2002

Concentration: UCLA executive programme

University of California, Los Angeles - The Anderson School of Management

2002 – 2002


Concentration: Theseus executive program

Handelshochschule Leipzig / HHL - Leipzig Graduate School of Management

2001 – 2001


Concentration: Entrepreneurship

London Guildhall University

2000 – 2000

Concentration: Certificate in Marketing

City University (GB)

1997 – 1999


Concentration: Business Systems Analysis

University of Westminster

1995 – 1996

Concentration: Nederlands als Vreemde Taal

University of the Arts London

1994 – 1994

Concentration: Journalism

The University of Manchester

1990 – 1993

BA (Honours)

Concentration: Combined Studies (social science and theology)

University of Newcastle-upon-Tyne

1986 – 1987

Concentration: Economics and Social Policy

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